More than 20 radically different directions were explored before the silhouette settled. The brief called for a bottle that felt feminine without falling back on the usual clichés of design “for women.” The answer was height: a tall, slender form with a confident stance that reads as elegant on a back bar and stands out on a crowded shelf.

Authenticity came from imperfection. The bottle was modeled in Cinema 4D and deliberately distorted so the glass reads as hand-blown, with slightly irregular walls and light that bends the way it does through real handmade glass. Details developed with the creative director reinforce that feel: “The Spirit of the Desert” embossed on the shoulder, “Austin, TX” on the base, and a stamped metal cap on the cork. Rendered in Redshift, the bottle carried the brand through client approvals, distributor sell-in and the launch campaign. After a label redesign, the bottle has kept its original form since the first production run.